This powerful hashtag began from a campaign geared by global movement Fashion Revolution to raise awareness all around the world of the necessity to be more vigilant and circumspect when it comes to "who makes our clothes"
Fashion Revolution offers a variety of educational tools and marketing paraphernalia for businesses to use to increase education for their customers. Printable signs bearing the #whomademyclothes campaign and digestible statistics on the impact of the industry are available for free for businesses to use to educate their customers.
Consumer education is a crucial component to combat mass-fashion and hyper-consumerism and support instead the model of circular economy.
Actively, empowering the consumer Fashion Revolution urges us all to sit up and ask brands #whomademyclothes? So would you do it? If yes what's the first brand you would question?