Since 2006 Sugarfree, one of the largest Greek companies in the Fashion Industry, has been established as a well recognised brand in the Greek and International womenswear market.

CEMELI Talks | The Sugarfree Head Designer Mari Kalogoropoulou, offers us an exclusive insight into the world of brand here.

The key ideas in the Sugarfree philosophy are unique design, excellent quality and affordable prices, establishing a timeless  and beloved brand.

During its 12 year course, Sugarfree has set new standards and established a new image for the modern woman. Following the latest fashion trends and styles, it has created standalone stores that combine fashion, seasonality, a wide variety of products and colors, quality, service and excellent prices. Sugarfree aims to be the top preference of female costumers.

One of its most celebrated innovative collections is the Swimwear & Beachwear. Sugarfree is the first Greek brand to launch both nationally and internationally 'The 100% Recycled Fiber Swimsuit'. Made from ECONYL fiber is a fiber created from recycled plastic waste, mainly from oceans. Not only is this line renowned for its pristine quality but also for its sustainable fashion points that presents us with a fashion paradigm for the future.

Sugarfree has 40 stores around Europe.The collections have been enriched with modern all-day pieces, inspired by the latest fashion trends, combining comfort and style. The brand also offers a wide range of other products including women's clothes, velour and terry tracksuits, underwear, selected accessories and kidswear. 

Shop the entire Swimwear Collection here